Iron Bridge Ltd. - Be social. Be strategic.
Welcome to Iron Bridge
Seems like all you hear about lately is social media. Nearly everyone has a Facebook fan page, a Twitter account, or a network on LinkedIn.... And those are just a few of the ways businesses can engage colleagues, clients and customers! Are you building your business with the online tools available to you?
Many consultants focus primarily on tactics - the "how" of using these tools. Iron Bridge Ltd. will help you understand the more important, fundamental questions first: Why should we do this? What are we trying to accomplish? When used strategically, social media networks can start a valuable dialogue between you and your customers and create lasting relationships with them.
Once we determine what your social media strategy should be, Iron Bridge won't make you go it alone - we will be there to help you with implementation. This can include selection of the most relevant social media sites and tools for your business, training for your employees, development of a social media policy, and ongoing benchmarking of your success against strategy. If you need it, we can do the work for you - one of our expert consultants can support you by managing your social media workload.
It's really difficult to get where you need to go if you don't know where that is. Social media can take up a lot of time and resources - shouldn't you start with a strategy and the proper framework?
Iron Bridge, Ltd. provides specialized consulting services for:
- Development of a customized online policy based on management goals, company culture, and the necessary legal stuff for HR and employees
- Determination of your social media "baseline" - where are you now?
- Strategy development and benchmarking
- Selection of social media site and analysis tools, customization and integration into your systems
- Initial employee training and ongoing training and support
- Ongoing reporting and analysis